Released on = May 4, 2007, 8:07 am

Press Release Author = Karla Jo Helms / PostcardMania, Inc.

Industry = Marketing

Press Release Summary = With decreased business spending and postage rates going up,
CEO of PostcardMania wants businesses to keep moving full speed ahead by beefing up
their marketing efforts.

Press Release Body = Clearwater, FL, May 4, 2007 - In the news lately are several
uncomfortable topics regarding the economy-observe and note the negative forecasts
coming from top news sites, including CNN and Bloomberg.com. According to
CNNMoney.com, economic growth is the slowest in four years and home sales saw the
worst drop in eighteen years. Bloomberg.com predicts consumer spending may take a
hit as U.S. home prices decline. Add to this situation that postage rates are rising
two cents on May 14th, and it doesn't inspire much confidence for business owners.
Yet the founder and CEO of the country's fastest growing postcard marketing company
is encouraging business owners to get out there and promote, promote, promote.

The trick for business owners to grasp is twofold. First, some businesses are going
to scare more easily than others and pull in the money allotted for marketing and
not be willing to spend it-hide and hoard, so to speak. Second, consumers are going
to be spending less money, which suggests that they are going to be more cautious
when making purchasing decisions. Business owners willing to persevere with
marketing, however, stand to gain more customers.

According to a United States Postal Service study, 98% of consumers bring their mail
in the day it's delivered and spend an average of 30 minutes reading it on any
occasion. Meanwhile, postcards were found to have the highest read rates of all
direct mail media, compared to other media such as letters, flyers and magazines.
Considering consumers are hit with over 3,000 advertising messages on a daily basis,
having the highest-read-rate percentage speaks for itself.

With this is mind, Gendusa says her prediction is that the economy will improve as
businesses take control of their own fate. She is calling for entrepreneurs to
disagree with the pessimistic predictions and master their own rate of income by
promoting, and says it's up to businesses themselves to market to consumers if they
want to expand. "It's all just plain math. If you want business coming in, you have
to put promotions out-a business is a small economy. Businesses promoting will
expand-and so will the economy."

Taking her own advice, PostcardMania sends out 95,000 postcards weekly on their own
behalf and doesn't intend to slow down or stop because of the economy.or the postage
rates. Their customers are doing the same.

"I don't plan to stop my marketing" said Jon Minor, PostcardMania client and owner
of Minor Moving in Austin, Texas. "Postage rates are like fuel to us, you just build
it into your business as a cost. We actually increased our marketing because the
return on investment on our direct mail postcards is good - in fact, it just went
up."

About PostcardMania:
PostcardMania is a full service postcard direct mail marketing company which
includes graphic design, printing, mailing list acquisition and mailing services
with free marketing advice. PostcardMania employs over 140 people, has seen positive
expansion every year since its inception and is currently on a 23
million-dollar-revenue run rate for 2007. They have won many awards for their
creativity and marketing farsightedness, such as the MarCom International Awards,
the Stevie Awards, the Inc 500 List, the Creativity Annual Awards and the Webmaster
awards - all of which the underlying theme contributing to their accomplishments is
helping companies all over the nation expand. They print 4 million and mail 2
million postcards representing over 350 business, finance and industrial clients
each week. Visit www.postcardmania.com

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Web Site = http://www.postcardmania.com

Contact Details = PostcardMania, Inc.
404 S. Martin Luther King Jr. Ave.
Clearwater, FL 33756
Karla Jo Helms, VP Public Relations
800-628-1804 x 342
fax: 727-441-4704